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» 330,000+ attendees with 28% increase from the previous year.
» Nearly one-third of attendees residing more than 40km away.
» Over 60% of attendees say they prefer companies that support their favourite events.
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» An equal distribution of attendees: Hispanic descent (34%), English speakers (33%) and from other multicultural backgrounds (33%).
» The attendees are Male 54%, female 44% and non-binary 2% and between the ages of 20-49
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» A live grassroots event with face to face marketing opportunities.
» High impact marketing campaign with extensive pre and post event exposure across TV, Print, Radio and Digital Media.
» Powerful social media promotion (#SalsaonStClair trended Top 2 across Canada in 2016)
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» Now in its 18th year, a renowned summer event supported by all levels of government.
» TD Salsa in Toronto and TD Salsa on St Clair are produced by Canadian Salsa Festivals Project, a federal not-for-profit corporation.
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» Exposure in leading national and local media outlets across all platforms.
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![Quality of Entertainment Quality of Entertainment](https://i0.wp.com/salsaintoronto.com/wp-content/uploads/2022/11/Quality-of-Entertainment-300x300.png)
![Atmosphere Atmosphere](https://i0.wp.com/salsaintoronto.com/wp-content/uploads/2022/11/Atmosphere-300x300.png)
![Variety of Food Variety of Food](https://i0.wp.com/salsaintoronto.com/wp-content/uploads/2022/11/Variety-of-Food-300x300.png)
Over 97% of Attendees Enjoyed the Quality of Entertainment, Atmosphere & Quality of Food beverage
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Attendance includes a multicultural spectrum that reflects Toronto’s diversity
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A multigenerational event that attracts families, couples and singles.
![Distance from Site Distance from Site](https://i0.wp.com/salsaintoronto.com/wp-content/uploads/2022/11/Distance-from-Site-300x300.png)
77% of attendees resided more than 40km from event site.