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The Salsa Ambassador Search is an initiative aimed at discovering passionate individuals and community advocates to represent the vibrant spirit of salsa. It seeks people who embody confidence, charism, and a commitment to promoting Latin culture. Winners will become ambassadors and hosts for different TD Salsa In Toronto events nationwide.

  • Fluent in English
  • Spanish or French is an asset
  • Passionate about Latin culture, even if you aren’t Latin!
  • Confident, charismatic, and community-oriented
  • Strong digital presence and content creation skills are an asset
  • Respectful, professional, and committed individuals
  • Must be at least 18 years old and a permanent resident or citizen of Canada
  • No hosting experience required

After submitting your application and audition tape, our panel of industry experts and community leaders will review all submissions. If selected as a finalist, you will be notified by email and proceed to the next stage of the competition, which includes public voting, interviews, and training sessions. All official correspondence will originate exclusively from email addresses ending in or Any other email addresses should be regarded as unauthorized and not genuine.

Applications are evaluated based on a combination of factors, including hosting abilities, creativity, digital presence, community engagement, and ability to work a crowd. Finalists will be chosen based on their overall fit for the role of Salsa Ambassador.

Salsa Ambassadors will be responsible for representing and hosting TD Salsa In Toronto at various events nationwide, promoting Latin culture, and engaging with the community. They may also participate in other hosting duties, content creation, and outreach efforts.

Events take place primarily in Toronto, including Salsa on St. Clair, Salsa at Blue Mountain, and Salsa Tremblant. However, ambassadors may also be involved in events in other provinces as part of our nationwide outreach.

  • Submission Phase: May 30, 2024 to September 30, 2024
    • Applications submitted at
  • Judging Phase: October 1, 2024 to November 1, 2024
    • Judges will select the official finalists
  • Public Voting Phase: November 7, 2024 to December 7, 2024
    • Finalists will be able to campaign for their friends and family to vote for them online
  • Announcement: Spring 2025

This FAQ provides a comprehensive overview of the Salsa Ambassador Search initiative, including eligibility criteria, application process, assessment methods, responsibilities, and support resources. If you have any further questions, please feel free to reach out to us at

Apply Now


Create a creative two-minute video to prove you have the personality, flair, and confidence to be the next Salsa Ambassador. The video must show your hosting abilities, crowd interaction and creativity. Show us your moves, your style, your energy! Ask a friend to film your video, or self-tape it (this is where you can get creative!). Upload the video to YouTube (video must be set to public or unlisted) and include the link in the application form.

Hint: Attend TD Salsa at Blue Mountain, TD Salsa on St. Clair, Salsa on Market Street, or Salsa Tremblant 2024 and film your video there! You will have an opportunity to interact with festival guests and show us how you would elevate the festival experience!