Top 6 Reasons to Be a Partner
Produced by Canadian Salsa Festivals Project
A federal not-for-profit corporation
1
Huge Crowds & Increased Business
- 330,000+ attendees with 28% increase from the previous year.
- Nearly one-third of attendees residing more than 40km away.
- Over 60% of attendees say they prefer companies that support their favourite events.
2
Mainstream Family Event with a Young & Diverse Crowd
- An equal distribution of attendees: Hispanic descent (34%), English speakers (33%) and from other multicultural backgrounds (33%).
- The attendees are male 54%, female 44% and non-binary 2%, and between the ages of 20–49.
3
360 Degree Experiential Marketing Event
- A live grassroots event with face to face marketing opportunities.
- High impact marketing campaign with extensive pre and post event exposure across TV, Print, Radio and Digital Media.
- Powerful social media promotion (#SalsaonStClair trended Top 2 across Canada in 2016).
4
Association with High Profile Partners
Featured partner and supporter associations include brands and institutions such as
Grace, City of Toronto, TIAO, St. Clair West, FEO, TD, Canada, FAME, and Ontario.
5
Professionally Executed Event
- Now in its 22nd year, a renowned summer event supported by all levels of government.
- TD Salsa in Toronto and TD Salsa on St Clair are produced by Canadian Salsa Festivals Project, a federal not-for-profit corporation.
6
Wide Media Coverage
Exposure in leading national and local media outlets across all platforms.