TD Salsa at Blue Mountain 2026 Attendee Survey

Tell us about your Salsa at Blue Mountain experience. Your feedback helps us improve future festivals and measure the event’s tourism, community, and economic impact.

Section 1: Event Attendance

1. Which ONE of the following Salsa events did you attend (or plan to attend) in 2026?(Required)

2026 Salsa at Blue Mountain

2026 Salsa on St. Clair

2026 Salsa on Market Street (St. Lawrence Market)

2026 Salsa Tremblant

2026 Salsa at Niagara

None of the above

Select all that apply.

2. Which day(s) did you attend (or do you plan to attend) Salsa at Blue Mountain?(Required)

Friday, June 26, 2026

Saturday, June 27, 2026

Sunday, June 28, 2026

Select all that apply.

3. Approximately how many hours in total will you spend at Salsa at Blue Mountain over all days?(Required)

Less than 1 hour

1-3 hours

4-5 hours

6-10 hours

11-20 hours

More than 20 hours

Section 2: Past Attendance & Visitor Origin

4. Which of the following years have you previously attended any Salsa event?(Required)

2025

2024

2022 or 2023

2020 or 2021 (virtual festivals)

2019 or earlier

Never (first time attendee)

Select all that apply.

5. Where do you currently reside?(Required)

Blue Mountains / Collingwood

Greater Toronto Area (GTA)

Southwestern Ontario

Central Ontario

Northern Ontario

Eastern Ontario

Other province in Canada

United States

Outside Canada and the United States

6. Approximately how far do you live from Blue Mountain?(Required)

Less than 40 km

40 km to 100 km

More than 100 km

Section 3: Festival Experience

7. Which of the following festival experiences did you participate in or plan to participate in?(Required)

Main Stage Music Performances

Dance Workshops

Free Dance Lessons

Select all that apply.

8. Overall, how satisfied are you with your experience at Salsa at Blue Mountain?(Required)

Extremely satisfied

Very satisfied

Somewhat satisfied

Not very satisfied

Not at all satisfied

9. How likely are you to recommend Salsa at Blue Mountain to friends, family, or colleagues?(Required)

0 = Not at all likely. 10 = Extremely likely.

10. What is the primary reason for the score you provided above?(Required)

11. How would you rate the festival in the following areas?

Quality of entertainment(Required)

Variety of entertainment(Required)

Festival atmosphere(Required)

Cleanliness(Required)

Environmental/green initiatives(Required)

Staff and volunteer service(Required)

Section 4: Festival Spending

12. Please estimate how much you expect to spend during your ENTIRE visit to Salsa at Blue Mountain in the following categories (CAD):

Restaurants spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Alcoholic Beverages spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Parking, Fuel, Vehicle Expenses spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Public Transit, Taxi, Ride Share spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Retail Clothing Purchased On-Site spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Other Merchandise Purchased Off-Site spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Other spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Other spending - please specify(Required)

Section 5: Visitor Impact & Tourism

13. Are you visiting from outside the Blue Mountains / Collingwood area?(Required)

Yes

14. Please estimate approximately how much you spent (or expect to spend) in the Blue Mountain region during your entire stay in each of the following categories (CAD):

Accommodations spending estimate in region (CAD)(Required)

Enter whole dollars or decimals.

Groceries, Food and Beverages spending estimate in region (CAD)(Required)

Enter whole dollars or decimals.

Entertainment and Attractions spending estimate in region (CAD)(Required)

Enter whole dollars or decimals.

Vehicle Rentals spending estimate in region (CAD)(Required)

Enter whole dollars or decimals.

Other regional spending estimate (CAD)(Required)

Enter whole dollars or decimals.

Other regional spending - please specify(Required)

15. How many people (including yourself) are represented in the spending estimates above?(Required)

Enter number of persons.

16. To what extent did Salsa at Blue Mountain influence your decision to visit the region?(Required)

It was 100% the reason for my visit

Mostly the reason

Somewhat the reason

Not a factor

17. If Salsa at Blue Mountain had not taken place, would you still have visited the Blue Mountain region during this time?(Required)

Yes

Not sure

18. How many nights are you staying in the region because of the festival?(Required)

0 (day trip)

1 night

2 nights

3 nights

4 or more nights

19. What type of accommodation are you using?(Required)

Private Home (Friend or Relative)

Hotel or Motel

Resort

Vacation Home / Condo / Airbnb

Camping

Other (please specify)

Other accommodation - please specify

20. How many people (including yourself) are staying in your accommodation?(Required)

Enter number of persons.

21. Which other attractions did you visit or plan to visit during your stay?(Required)

Select all that apply.

Other attraction - please specify

22. What was your primary reason for visiting Blue Mountain Village today?(Required)

TD Salsa at Blue

TD Salsa at Blue and other Village activities equally

Dining

Shopping

Leisure / Sightseeing

Other (please specify)

Other primary reason - please specify

23. Where are you staying during your visit?(Required)

Blue Mountain Resort

Town of The Blue Mountains

Collingwood

Other (please specify)

Not staying overnight / Local resident

Other stay location - please specify

24. Did you shop in Blue Mountain Village today?(Required)

Yes

25. Did you dine in Blue Mountain Village today?(Required)

Yes

Section 6: Sponsorship & Community Impact

26. Please name up to three sponsors of Salsa at Blue Mountain.(Required)

(Open-ended)

27. In your opinion, how well does TD Bank fit with this event?(Required)

Excellent fit

Very good fit

Good fit

Fair fit

Poor fit

28. Please indicate whether you agree or disagree with the following statements.

This event celebrates Canada's cultural diversity.(Required)

Agree

Disagree

Not Sure

This event makes me feel part of the community.(Required)

Agree

Disagree

Not Sure

This event increases awareness of multiculturalism in Canada.(Required)

Agree

Disagree

Not Sure

Festival sponsors contribute positively to the visitor experience.(Required)

Agree

Disagree

Not Sure

I have a more positive opinion of festival sponsors after attending.(Required)

Agree

Disagree

Not Sure

I am likely to purchase products or services from festival sponsors in the future.(Required)

Agree

Disagree

Not Sure

My friends and family would enjoy visiting this region for this event.(Required)

Agree

Disagree

Not Sure

29. Which of the following brand names have you heard of?(Required)

TD Bank Group

Jackpot City

None of The Above

Select all that apply.

30. Which of these brands have you interacted with in the past five years?(Required)

TD Bank Group

Jackpot City

None of The Above

Select all that apply.

Section 7: Media & Communications

31. Where have you seen or heard information about Salsa at Blue Mountain during the past 30 days?(Required)

Select all that apply.

Other information source - please specify

32. What is your preferred source of information about future Salsa events?(Required)

Other preferred source - please specify

33. Do you or anyone in your group have accessibility needs?(Required)

Yes (please specify)

Accessibility needs - please specify(Required)

Section 8: Demographics

34. What are the genders of the people in your group?
List up to six people.

Person 1(Required)

Man

Woman

Non-binary

Prefer to self-describe

Prefer not to answer

Person 1 self-described gender(Required)

Person 2

Man

Woman

Non-binary

Prefer to self-describe

Prefer not to answer

Person 2 self-described gender(Required)

Person 3

Man

Woman

Non-binary

Prefer to self-describe

Prefer not to answer

Person 3 self-described gender(Required)

Person 4

Man

Woman

Non-binary

Prefer to self-describe

Prefer not to answer

Person 4 self-described gender(Required)

Person 5

Man

Woman

Non-binary

Prefer to self-describe

Prefer not to answer

Person 5 self-described gender(Required)

Person 6

Man

Woman

Non-binary

Prefer to self-describe

Prefer not to answer

Person 6 self-described gender(Required)

35. What are the ages of the people in your group?
List age for each person.

Person 1 age(Required)

Person 2 age

Person 3 age

Person 4 age

Person 5 age

Person 6 age

36. Which best describes your household situation?(Required)

Single, living with parents

Single, living independently or with roommates

Single parent

Couple, no children

Couple, with children

Couple, children grown and independent

Other

Other household situation - please specify(Required)

37. Which ethnic or cultural backgrounds best describe you?(Required)

Select all that apply.

Other ethnic or cultural background - please specify(Required)

38. Which languages do you speak conversationally?(Required)

Select all that apply.

Other language - please specify(Required)

39. How long have you lived in Canada?(Required)

Less than 1 year

1-2 years

3-5 years

6-10 years

11-20 years

More than 20 years

Born in Canada

40. What is your household's total annual income before taxes?(Required)

Under $50,000

$50,000-$74,999

$75,000-$99,999

$100,000-$149,999

$150,000-$199,999

$200,000-$299,999

$300,000 or more

Prefer not to answer

Final Comments

41. Please share any comments, suggestions, or highlights from your experience at Salsa at Blue Mountain 2026.(Required)

Thank you for completing the survey. Your feedback helps us improve future Salsa festivals and measure the event's economic, tourism, and community impact.